Tunbridge Wells & Crowborough

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Alexandra Woodward-Rudd

Alexandra Woodward-Rudd

Owner / Director

About Alex

Motivated by a desire to do fulfilling work that directly supports those around her in her community, Alex has always had an entrepreneurial mind.

“Previously I worked in the secondary school that I had attended for school as a teaching assistant and food technology/ science technician, I enjoyed the aspects of helping the students and feeling like the work I was doing was making a difference to the students’ day-to-day, that was the part of the job I loved.”

Finding her current career structure to be restrictive, Alex left the school.

“That’s when my business Alex’s Cake Boutique started, after being unhappy at my previous job I knew I wanted to do something I fully enjoyed regardless of the paycheck, happiness was no.1 for me.”

Thanks to the close relationships Alex built with her community, her business developed into an established local brand, however, Alex wanted to give something more to her community.

“I missed the part of my previous job where I would help the children so I volunteered at the Community Car Service which involved driving older people in the local area to appointments, or to run errands when they didn’t have any transport.”

Her initiative and quick learning have allowed Alex to carve her own career path that benefits her community.

“My previous job roles have shown me that you can have money and you can be happy in a job but it always felt like something was missing and that’s the fulfilment knowing that what you’re doing day to day in your job is making genuine positive changes.”

“Seeing the happiness and gratefulness from volunteering with older people in my local community and coming away feeling so happy is a feeling I wanted to have every day. Also, seeing my grandfather receive care himself and seeing the difference it made to him first-hand was the inspiration I needed to push me to get into the adult care sector.”

Alex is determined to make a real difference in her community in and around Tunbridge Wells, delivering the best possible care for her clients.

“My clear vision, goals and determination to provide the best care in the local community with a brand that has its core values in the right place bring a fresh approach to adult social care.“