Caterham, Oxted & Edenbridge
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For Sam, making sure people can grow older with dignity and comfort is at the heart of everything he does. He spent more than 25 years in strategic communications and business leadership, helping organisations build great workplace cultures and navigate change.
Alongside his corporate career, Sam has served for several years as Chair of ADSS, a charity dedicated to supporting people living with dementia and their families since 2020.
Working closely with local healthcare partners and family carers gave Sam a deep appreciation for the challenges families face when searching for care they can trust. Today, Sam brings together his MBA-level business experience and personal passion for helping others to deliver an exceptional home care service to local families.
Sam combines executive leadership with specialist knowledge in dementia care and organisation management:
Dementia Care Leadership: Led the strategic development and growth of ADSS, expanding vital support services for people affected by dementia across health, social care, and local authority networks.
Decades of Executive Leadership: Over 25 years of experience building strong teams, managing finances, and guiding businesses through growth with clarity and strong ethics.
Advanced Business Credentials: Holds an MBA with Merit (specialising in Finance) from Durham University Business School.
Culture & Communication: Expert in stakeholder engagement and workplace leadership, focused on supporting Care Professionals so they feel valued, listened to, and proud to do their best work.
“Through my work in dementia services I’ve met so many remarkable people, from clients and their families to care professionals and charity leaders, and seen how the right support can transform someone’s quality of life. Often, however, it is hard to find the right services at a local level.”
For Sam, exceptional care goes far beyond simply assisting with everyday tasks; it is about preserving independence, confidence, and freedom so clients can continue living life on their own terms.
By uniting his experience in dementia advocacy with strong operational leadership, Sam is dedicated to building the kind of home care service he would want for his own family: warm, dependable and uncompromising in its quality