Abigail Cross

About Abigail

We would like to introduce you to Abigail, Business Development Manager for Radfield Home Care Fareham, Gosport & Warsash.

What is your background prior to joining Radfield?

After leaving college I worked in care homes, nursing homes, and residential facilities. After earning a Certificate in Community Services, I spent 15 years working for the local council in Perth, Western Australia, where I was trained as an assessor, in this role I conducted holistic, person-centred assessments during home visits. I also undertook additional training in frontline management. For the past six years I worked for the NHS, in a role that mirrors my previous experience.

How has your background prepared you for your new role at RHC?

My previous role in the care sector has been instrumental in preparing me for my new position as a Business Development Manager. Working in care developed my interpersonal skills and the ability to build strong, trust-based relationships—all of which are essential in business development.

What has inspired you to want to be involved in the adult social care sector?

I was inspired to work in the care industry because I’ve always had a deep sense of empathy and a desire to make a positive difference in people’s lives. From a young age, I found fulfilment in helping others—whether it was supporting a family member through illness or simply offering a listening ear to someone in need. Seeing the impact that kindness and patience can have on someone’s well-being sparked something in me.

How do you feel your role, and your experience, will benefit Radfield’s clients?

I find it both natural and rewarding being in a position to advocate for Radfield Home Care. Given the agency’s outstanding reputation for professionalism and compassion, it’s easy to promote our dedicated care team to the community. I take pride in connecting families with trusted, person-centred care and helping to grow a service that truly makes a difference in people’s lives.