Loughborough, Charnwood & Melton Mowbray

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Jay Choksi

Jay Choksi

Director & Owner

About Jay

Jay has first-hand experience with private home care, having previously used domiciliary care services to support his grandmother. He saw clearly the benefits of private home care, providing his grandmother with independence and relieving some of the stress on his family.

Developing and delivering a digital skills training course to support older people across Leicestershire gave him an understanding of the needs within the older community. This exposure gave him the passion and drive to help those who need it most.

Jay tells us:

“Radfield specialises in care for older people, with a person-centric approach to all services. As well as delivering premium care, Radfield has a family culture. The business started with Hannah and Alex, with support from close family. These values resonate with my own and echo my reasons for starting a business in private home care.”

Jay is looking forward to using his skills to cultivate an environment that empowers Care Professional’s to give the best possible care to clients. He is passionate about helping the local community and is keen to get positively involved in any way he can. He understands the needs of clients and their wider family which gives him a unique insight into the sector and best positions him to run a fantastic business.