Radfield doesn’t just “do care”… this franchise is about so much more

There’s no doubt care is a huge business in the UK – domiciliary care alone was worth £11.5billion in 2024 (source: National Audit Office) and this figure is set to keep on rising. For anyone looking for a lucrative industry to start a business in, care is booming.

However, treating care only as a business is exactly why the industry faces so many challenges, and why so many people still struggle to find the quality care they deserve.

When people think about the care sector, they obviously need to spend time thinking about the nuts and bolts of how a care business works: schedules, compliance, staff ratios, balancing the books etc. Of course, those things do matter very much, but they’re not what makes a great care provider stand out from the crowd, either as a business, or as a franchise.

At the Radfield Home Care franchise, they are able to draw on more than 40 years of experience to put genuine human connection at the heart of everything they do. They’ve built a powerful culture which truly does focus on changing lives for the better for everyone in the franchise, from service users, to carers and franchisees, which they call “Be There”. A simple name, but a powerful philosophy.

As always, Radfield’s Co-founder and CEO, Alex Green, is a real fount of knowledge when it comes to big issues like this one. His recent article on this topic is an absolute must-read for anyone looking for a care franchise which aligns with these values.

Check it out here: Radfield’s ‘Be There’ Philosophy: Building a Culture That Actually Cares

“Whether it’s a Care Professional helping someone dress in the clothes that make them feel most like themselves… these are the moments that make life worth living. Whether you’re 19 or 90.”

Key topics:

“Be There” means truly showing up for people, emotionally and personally.

• Older people face record levels of social isolation which need addressing head-on
• Three core promises:
  1. Be You – Support people in expressing their true identity
  2. Be Connected – Nurture important relationships
  3. Be Inspired – Help people find purpose and meaning
• The “Be There” culture is more than just a campaign, it is a culture which is lived daily at every level of the franchise
• The results? Franchisees feel more purposeful, teams are more motivated, and clients feel genuinely seen and valued
• In a sector driven by results, “Be There” is a reminder that presence, empathy, and connection can also be powerful business drivers

Take your time and give it a good read! Many care franchises talk about quality care, but few can show you how that translates into company culture, team engagement, and long-term franchisee satisfaction.

So, if you’re someone who’s looking to build something that really matters, not just financially, but to the people around you, then we should have a chat about how a Radfield Home Care franchise could work for you.