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Becoming a franchisee

While no experience is required to own a franchise, it takes a strong entrepreneurial drive to successfully lead one.

What it takes to be a franchise partner

The support and guidance provided to a franchisee by a franchisor is extremely helpful for developing a successful business. However, as a franchise partner, strong business acumen, a desire to prosper and a passion for quality are essential for success. The nature of the franchisee-franchisor relationship is one of collaboration. The franchisor provides the tools, blueprint and guidance for operating a successful business but ultimately it is the efforts of the franchisee that directly influence how well the business operates.

A franchising presentation by Radfield Home Care

The characteristics of a franchise owner

To become a franchise partner, you must uphold the standard of the brand and have characteristics such as compassion, empathy, good communication skills and approachability. A sincere desire to improve the lives of older people is a must.

You don’t need experience within the home care industry but you do need lots of energy and confidence.

The ideal home care franchise partner has an entrepreneurial spirit and a desire to serve their community:

Business acumen

Aside from your compassionate and caring nature, you will also have strong business acumen. You will have to manage your financial performance whilst leading your business as it grows and thrives.

People skills

Building and managing your team of Care Professionals and care managers is essential to the success of your franchise. You will need to have excellent people skills to both recruit the right people and then mentor and manage your team.

Much of your time will be spent networking with referral sources for new business, such as GPs, nurses, and charities. You’ll also be promoting the business within your community at local events.

Outgoing and involved

The ability to have creative ideas for marketing, PR, and promotion is a valuable skill. A good franchise partner will be involved in local sporting events, organise a ‘Bake Off’ or get themselves on a local radio station.


Running a business is the ability to wear many hats, but above all, it requires drive, hard work, and commitment.

Radfield Home Care notebook on table

A reputable and trusted home care brand

We have spent many years building the Radfield brand to be a trusted and reputable name that is synonymous with delivering the highest level of service and care.

Our mission is to take the Radfield brand nationwide and be the UK’s leading domiciliary elderly care service. Delivering the highest standard of care to help our nation age well and remain connected to the things that matter most is at the forefront of our purpose and it must be the same for any franchise partners who wish to come on this journey with us.

We need you as a franchise partner to help us to achieve our goal and share the success and rewards we are building.

Do you have what it takes?

We recommend that before anyone applies for a Radfield franchise territory, they have an honest review of their personality and abilities to consider if they have what it takes to be a successful franchise partner.

If you do have what it takes, then the next step would be to find out what it is really like to be a franchise partner. Visit our offices, meet our staff and gain more insight into how your life would be, running a successful care business.

Further franchise pages

Have you got 5 minutes?

Would you like to become a Franchise Partner?

We’ve put together some questions to help you think about what joining the Radfield network might mean for you.

Take the test today
Ed’s story

Ed’s story

After four years working in our National Office helping other people start their Radfield franchise, Ed decided it was time for him to start his own business.

Learn more
James’ story

James’ story

Just two years since launching his Radfield business, James and his team earned CQC’s highest rating.

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Our awards

Available territories

Get in touch with your local Radfield Home Care office today and find out more about the support we offer and the difference we can make.