Over the last decade, the home help care sector has seen some massive changes. As the UK population experiences enormous demographic shifts and customer demand is transforming the way that care services are delivered, many new franchises aimed at providing high-quality home care are emerging.
The home care market is currently worth an estimated £5.2 billion, though this figure is only going to increase with time. This will result in an unprecedented surge in demand due to a rise in certain illnesses, such as dementia, along with an ageing population.
As people are living longer, a massive strain is being placed on public health services and encouraging more customers to look for private sector solutions.
The Office for National Statistics predicts that there will be a 36% increase in the number of people aged 85 and above between 2015 and 2025. This means a jump in the country’s over-85 population from 1.5 million to 2 million. During the same period, the over-65 demographic will overtake the under-15 age group for the first time in living memory.
It’s great time to start a business in the home care sector. It will enable you to play a crucial part in how services are delivered in your community during a time when the public health sector is facing severe budgetary restraints and funding cuts. You truly can make a difference while running a successful business.
To run a home care business, you’ll need a diverse array of skills and be willing to learn a whole new set of disciplines. You’ll need to have self-motivation and be driven, determined, and dedicated to making your business succeed.
Previous management experience isn’t always necessary, but basic business leadership skills will help. What is important though, is your ability to understand your clients’ and their family’s needs. You need to be caring, empathetic, respectful, patient with an overwhelming desire to help improve the lives of others.
By far the biggest benefit of running a home care business is the satisfaction you’ll get from helping people to maintain their independence. Assisting people to remain in their own homes as they grow older can improve their quality of life – and that can be extremely rewarding.
Alongside this, the ageing population is driving demand for an increase of quality home care providers. As a result, the need for private home care services is rising. Operating within this private marketplace allows you to provide a higher quality of care to your clients (therefore increasing the job satisfaction) due to higher profit margins.
If you’re interested in starting your own home care business, but you’re not sure where to start, you should consider investing in a franchise. This way you get the freedom and flexibility of being your own boss while benefiting from the support of an experienced franchise system which has been tried and tested with a proven track record of success.
One such franchise which has been providing premier healthcare services for over 35 years is Radfield Home Care. As a franchise partner, your role will be to develop a client base of individuals requiring care and assistance in your local community, while building a team of healthcare specialists to ensure that the highest standards of services are delivered. You’ll be responsible for understanding your clients’ needs, from simple companionship right through to round-the-clock support; all with the aim of helping them to remain living independently within their own home.
From the moment you join Radfield Home Care, you’ll receive access to comprehensive training and support to help you develop and grow. This includes an industry leading 20-day training programme which will teach you everything you need to know about running a home care business.
To become a franchise partner with Radfield Home Care, you’ll need to invest £30,000 plus VAT in addition to £40,000 to cover your working capital costs. As well as the initial training programme, you’ll also be given rights to a dedicated territory. You’ll receive advice and guidance concerning marketing, compliance, IT, business development and growth so that you can maximise your efficiency and profitability from day one.
To find out more about franchising in the home care sector, you can contact Radfield’s Franchise Recruitment Manager, Ed Gill on 01743 548 550 or [email protected].
A digital marketing connoisseur, Phil has worked on complex digital marketing projects for large online businesses.
Read moreGet in touch with your local Radfield Home Care office today and find out more about the support we offer and the difference we can make.