Radfield Home Care franchisees hangout at Google HQ

28 March 2018

Franchise News

Written byPhil MacKechnie

Radfield Home Care franchisees hangout at Google HQ

One of the UK’s top 100 franchises, Radfield Home Care was recently invited to spend time developing its systems alongside international digital marketing organisations, Google and Hubspot.

Utilising marketing strategies and data management systems is essential for all of Radfield Home Care franchisees’ daily operations, meaning invites from such leading organisations allowed digital marketing manager, Phil MacKechnie and franchisees from both the Havering and Hastings offices excellent insight during their two day-long events alongside leading online marketeers.

With over 50% of Google searches set to be done by voice command in 2020, Radfield Home Care learnt more about the latest search technology and the still-in-development Home Services ads – giving services such as those provided by Radfield Home Care franchisees priority over other search results. Hubspot also let them dive deeper into the latest data management techniques, helping franchisees remain GDPR compliant with efficient CRM systems.

With a career specialising in digital marketing, Phil received an invite from Google to attend its event along with Radfield Home Care Bexhill, Hastings & Battle franchisee Samuel Holmes, followed by a session with Hubspot and Radfield Home Care Havering franchisee, Jennie Bardrick:

“We work very closely with a number of large digital organisations to ensure we are constantly maximising both our national and local presence, as well as effectively tracking our ROI”, Phil explains.

“As a franchise network, we strive to develop new strategies that will directly impact all our franchise businesses; helping them recruit staff and attract clients. Providing franchisees with opportunities to meet and learn directly from some of the largest digital organisations is essential to this and ensures we all focus on the best strategies to meet our core objectives. Google and Hubspot are just the latest key digital organisations that have supported us to further develop our marketing support offering to meet these goals.”

At the events, Sam and Jennie learnt more about the power and strategies of search engine optimisation, pay-per-click advertising, data-management software and the latest Google algorithm updates. Phil and the marketing support team are now on hand to further assist them with implementation and development of the new strategies.

With marketing being an essential aspect to Radfield Home Care franchisee’s recruitment and client attraction, the entire network has access to a wide range of both digital and traditional marketing support – including the management of social media recruitment activity, writing press releases, implementing Google AdWords PPC and remarketing campaigns, right down to the latest local SEO techniques that ensure Radfield Home Care branch locations and territories can be easily found across a wide range of vehicle sat nav systems, as well as the usual search engines and directories.

Currently, Radfield Home Care has franchise opportunities throughout the UK and across the Greater London region for entrepreneurs looking to enter the rewarding, community-centred home care industry. You can find out more about these available locations, the marketing support activity and what it takes to launch a successful and rewarding business by contacting the franchise recruitment team on 01743 548 550 or email [email protected].


Phil MacKechnie

Phil MacKechnie

Franchise Development Director

My passion is to help home care business owners start and grow their businesses and promote Radfield’s purpose and mission.

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