Want to really understand a franchise? Look to the people at its heart…

When you’re considering investing in a franchise, it’s obviously very important to focus on what it can offer you as a business opportunity: the facts and figures, costs, revenue projections, support systems, training. However, these are only part of the picture, especially when you’re looking for an opportunity not only to enjoy a better income by running your own business, but also a way to build a better life for you and those around you.

Which is why the heart of a franchise, what truly sets it apart, is the people behind it.

Choosing the right franchise is as much about connection and shared values as it is about business models and markets – if not more!

Understanding this human story helps you see more than just a business model. Getting to know the team, culture, and the story behind the Radfield Home Care franchise can help you understand why the model works, and whether it aligns with your own values and goals.

Which is why this latest article published on the Radfield LinkedIn page is such a game-changer. It’s the story of how co-founder, Alex Green, built the franchise around the concept of care not just being what they do, but who they are.

Read the full article here: From Family Business to National Brand: How People, Values and Mindset Shape Franchise Success

It’s well worth your time. In it, you will learn about:

• Alex, and his sister, Hannah’s, early experiences growing up in their parents care home
• How this shaped their vision of both care centred around kindness, dignity & respect
• How their focus on finding the right people and giving them the right focus was the key to Radfield’s later success
• What it really means to be a “family business”, and a franchise built around family values
• What this means when it comes to becoming a business owner and leader

This article will help you start to understand what makes this opportunity special: a genuine desire to improve lives, support families, and build businesses that make an impact.

So, where do you fit in?

Learning about the people behind Radfield Home Care and what is important to them not only gives you an invaluable insight into what really makes the business tick – it also helps you understand if they are your kind of people. The kind of people you can work with and build something truly special together.

If you’re curious about whether the Radfield Home Care franchise could be the right fit for you, the best place to start is by having a conversation. I’d be happy to answer any questions you have, and perhaps even arrange a time for you to meet the people behind the brand in person.