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Phil MacKechnie

Phil MacKechnie

Franchise Development Director

About Phil

A digital native, originally from New Zealand, Phil’s passion is to help home care business owners start and grow their businesses. Phil has been an accomplished multi-channel digital marketeer for over two decades, as an expert, speaker, trainer, industry awards winner and judge.

Phil lives in the Shropshire countryside with his three children and wife Hannah, and when he is not working at Radfield he is a fan and competitor of many sports. He’s a dedicated and active member of his local community rugby club. He enjoys cycling, rugby, running and is actively reducing his golf handicap.

Phil’s career background

Prior to joining the family business, Phil had a career in B2B and B2C Marketing, responsible for some of Europe’s largest advertising budgets and brands across finance, publishing, e-commerce and retail sectors.

Having worked in media companies, specialist digital agencies and start-ups, he also set up his own consultancy business advising and working alongside agency business owners and their teams. Phil has spent the last 4 years working with Hannah and Alex to set up Radfield’s franchise model within the Adult Social Care franchise sector, guiding and advising business owners on local marketing initiatives whilst co-ordinating strategic national brand and marketing efforts for the brands and businesses as a whole.

& achievements

Qualified Franchising Professional (QFP) 2023

Emerging Franchisor Winner 2019

Bachelor of Commerce - Marketing, Canterbury University, NZ

Post Graduate Diploma - IT, National College of Design & Technology, NZ