After sharing all the wins from 2025, I got thinking: awards are great, but what you probably want to know is what’s actually driving all this success behind the scenes.
Alex Green, Radfield’s CEO, published four pieces last year that genuinely made me stop and think differently about franchising. Not marketing fluff – real thoughts on what it takes to build something that matters.
If you’ve been on the fence about whether franchising is right for you, these might be exactly what you need to read:
Most people ask, “Can I do this?”, but Alex flips that around and invites us to ask: “Who will I become by doing this?”
Your mindset is your internal operating system. It drives every decision, conversation, and challenge you’ll face as a business owner. Before you worry about turnover targets or staffing ratios, you need total clarity on who you’re becoming through this journey.
Read it here: Mindset Before Metrics
Can technology really support genuine human connection in care? Or does it just get in the way? Alex tackles this head-on: technology can’t replace compassion, but it can create more space for it.
From AI detecting health changes early to systems that help people stay connected to what matters most, the right technology is already transforming lives.
Care is big business in the UK – worth more than £11.5 billion a year – but treating it purely as a transaction is exactly why the sector is struggling. This article breaks down Radfield’s “Be There” philosophy: Be You (express your true identity), Be Connected (nurture relationships), Be Inspired (find purpose and meaning). It’s not just marketing speak – it’s lived daily at every level.
Who makes the perfect franchise partner? Most people would say an entrepreneur – someone bold, independent, ready to shake things up. Again, Alex completely challenges the standard assumption. The perfect partner is someone who can deeply connect with the brand’s mission and inspire others with genuine passion. This piece looks at franchising not just as a business model, but as a way for like-minded people to work together to genuinely change lives.
Read it here: The Future of Franchising: Mentors, Not Mavericks
Radfield isn’t looking for people with money to invest and a spreadsheet mentality. They’re looking for people who genuinely care about making a difference, and who are ready to become the kind of person who can build something that matters.
John combines his commercial experience with a genuine passion for people, helping Radfield Home Care franchise partners feel supported, confident and ready to grow.
Read moreGet in touch with your local Radfield Home Care office today and find out more about the support we offer and the difference we can make.