Diary of a Franchisee: Another fantastic milestone for Rob’s new business!

10 February 2026

Written byJohn Overdijking

Diary of a Franchisee: Another fantastic milestone for Rob’s new business!

What would it take for you to walk away from a career you know inside out and start something completely new?

That sounds like a massive leap of faith for most people. For Rob Dancy, it wasn’t a leap into the unknown, however. It was a calculated decision, built on an insider’s view of exactly what this franchise is all about.

Rob spent years as a franchise consultant at Radfield Home Care, working alongside franchise partners across the country. He didn’t just understand the business model – he saw what it actually did for people. He watched ordinary individuals build extraordinary businesses, and he saw the difference they made in their communities.

He knew exactly what this franchise could deliver, and so he did something that tells you everything you need to know about what he’d seen:

He became a franchise partner himself.

If you’re a regular follower of the Radfield Home Care franchise, you’ll already be familiar with Rob’s story. However, if you’re new to these emails, his journey from franchise consultant to franchise partner is probably one of the most important insights into what Radfield can offer.

Here’s where you can read the full story so far:

How a change in mindset changed everything…

After seeing 100s of franchises, he chose Radfield – Rob’s 1st month with the franchise

We’ve been following Rob’s progress ever since, because his story shows just how much momentum you can build once you make the decision to move forward.

He completed training in September 2024. He opened Radfield Home Care Tarporley & Mid Cheshire on 3rd November with his Registered Care Manager, Zoe. They’d welcomed their first two companionship clients and begun the CQC registration process within weeks.

“Making the switch from advising to doing has been a big move for me but I remain excited about the journey ahead and I’m so proud to be part of the leading home care brand that isRadfield Home Care (UK). As their partner, there’s something uniquely motivating about this time of year. We’re past the New Year ‘rush’ and into the steady rhythm of planning for a successful 2026.”

Now, Rob’s hit another major milestone:

His brand-new adult day care centre welcomed its first members.

Five members joined that first session at Alpraham Village Hall, enjoying creative activities, gentle exercise, games, and a hot lunch together. Exactly the kind of meaningful, connected experience that sits at the heart of everything Radfield does.

“We want the Day Care Centre to be a place people look forward to visiting each week,” Rob said. “Having our trained Care Professionals onsite means everyone can feel safe, supported, and valued while enjoying their day. “The Radfield Home Care ‘Be There’ purpose is what this is all about, so it was great to really, actually ‘Be There’ for the local community and see all our planning come to success and reality. Reggie, the bear that cares even came down to say hello. More on his news coming soon…”

Rob’s next big step will be providing regulated personal care to clients in his community, but that will need to wait until his CQC registration is confirmed – however, that doesn’t mean he needs to wait to start growing his business.

Through unregulated companionship care and adult day care services, Rob is not only generating income, but also building critical relationships in his local community, and showing people what Radfield Home Care can do. He won’t be starting from scratch when his CQC registration comes through – he’ll already have momentum, credibility, and clients who know exactly who he is.

What would it take for you to start building something that actually matters in your life?

Rob had every reason to stay comfortable in his franchise consultant role. He was very skilled at what he did, and could have kept advising people about franchises for the rest of his career. However, he also knew it was time for a change, and time to start taking his own advice.

It all began with an honest conversation Rob had with himself about the kind of future he really wanted, and the person he truly wanted to be.

Perhaps it’s time you did the same? Not about whether you can do this, but about whether you’re ready to become the person who will.

It’s not a process you have to go through alone, however – please remember I am here to help! So, if you’d like to talk some more about what a Radfield Home Care franchise could look like for you, let’s have a chat.

Author

John Overdijking

John Overdijking

Franchise Consultant

John combines his commercial experience with a genuine passion for people, helping Radfield Home Care franchise partners feel supported, confident and ready to grow.

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