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Radfield Home Care launches fresh branding and new website for enhanced client experience

2 February 2022

Latest News

Written byOwain Farrington

Radfield Home Care launches fresh branding and new website for enhanced client experience

We are overjoyed to finally be sharing our revitalised branding and upgraded website with our clients and partners. The new website launch brings an enhanced experience to ease navigation and help illustrate the benefits of home care along with the available care services.

Our new logo and colours refresh our visual identity while respecting our historical insignia of a lotus. The lotus flower is an apt metaphor for our approach to home care. The lotus grows in the darkness and emerges into the light as a beautiful flower. To us, this represents coming through adversity into a better place and this is how our care service can help clients and families to improve their quality of life.

Our promise to Be There

Our refreshed identity also crystalises the messaging behind our mission to Be There. Be There for our clients. Be There for our Care Professionals. Be There for our local communities.

As a home care provider, isolation is our enemy. Isolation leads to loneliness and depression that stops people from leading fulfilling lives. That is why we are here to help the nation age well by remaining connected to the things that matter the most to them.

Care is not about ticking boxes, it is about building relationships with clients so we may assess what connections they need to be maintained in order to retain their sense of identity. With identity comes a sense of purpose and the confidence to maintain and build connections with communities, family and friends around us.

Dr Hannah MacKechnie, Director and Co-founder of Radfield Home Care said: 

“Care has this wonderful power to bring people together, at its purest it is the antithesis of loneliness and isolation. It empowers people to retain their sense of identity and with it their connections to family members and those around them. Our Be There promise represents our commitment to help the nation age well by nurturing these connections to the things that really matter in our lives.”

Click here for more on our Be There promise.

An exceptional home care website

Along with our home care rebrand, we have also launched our new website that offers easier navigation, enhanced accessibility and an improved user experience. To help create our new website and brand, we enlisted the help of local media specialist, Reech. Their web design expertise has been crucial in the creation of a website that shows the available care options to those considering care at home for themselves or a loved one.

Speaking about the new website design, Alex Green, Director and Co-founder of Radfield Home Care, and brother to Hannah, added: 

“The launch of our Be There promise is being marked with the simultaneous release of our new website and new look. We loved our old logo but it didn’t set us apart or illustrate our holistic approach to home care.

“We took a step back and thought about what it meant to deliver care and at its core, it is all about relationships. Not just between clients and Care Professionals but with the wider community too.

“To convey our mission to help the nation age well, we also needed a new focused brand and website. To create this we approached Reech, a local design company. Their team have done an astounding job and we are truly grateful for their hard work and support as we crafted our new aesthetic.”

The website features new bespoke journeys for clients and their families; looking for available services such as personal care. We also detail a handful of the many happy customer experiences had by clients, along with their touching stories.


Owain Farrington

Owain Farrington

Head of Marketing

An experienced content creator with a varied marketing skillset. Owain is an accomplished verbal and visual communicator.

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